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About
I am a Copywriter turned Creative Director turned Brand Innovation Consultant over a period of 20 years. In the process, my hair turned grey.
After making ads for all these years at agencies like DDB Mudra, Ogilvy, and HCF, I thought let me do something that scares me. So I quit my comfort zone (my job). Then I thought, let me do something that excites me. So I started this
brand innovation gig — to make brands more desirable. But hey, you don't have to trust me blindly. Let's meet over a cup of tea and see where it goes. What say?
Brands worked on
What I bring to
the table:
* Brand Names
* Taglines
* Print Ad Campaigns
* Outdoor Ad Campaigns
* TV Commercials
* Radio Ads
* Radio Jingles
* Social Media Marketing
* Internal Branding
* Brand Activations
* Innovative Product Ideas
* Digital Marketing
When I am not thinking about brand innovations...
I'm hunting for new music and books, binging on movies and shows, tuning into random podcasts, learning bass guitar, writing stuff that looks like a poem from a distance, or simply looking at the sky while stroking my stubble.
Work
Work that won
attention & accolades
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